The Board of Trustees for Jefferson Unitarian Church present a process that we commit to leading our congregation through as we explore the significance of our name, guided by our mission, values, and principles as Unitarian Universalists. By examining the various aspects of our namesake, Thomas Jefferson, and by engaging in meaningful discussions both within our congregation and the larger community we will come together to decide what is the next best step for us to take with regards to our future name as an anti-racist faith organization.
The Power of Our Name: An Update from the Board of Trustees
Thank you for your continued engagement in this important process. As your Board of Trustees, we want to share the outcomes of our Summer naming exercise, Dot Voting, what we’ve learned so far, and next steps.
The dot voting exercise revealed two main perspectives from our community:
1. For some, it was energizing to see possibilities rise to the top and to imagine our future name.
2. For others, the list feels incomplete—something essential about our congregation still seems to be missing.
From the 216 names submitted, clear themes emerged that reflect who we are:
- Place & Belonging
- Journey & Growth
- Connection & Community
- Justice & Compassion
- Light & Spirit
- Tradition & Legacy
- Joy & Celebration
The Top Ten names from Dot Voting were:
- Table Mountain
- Journey
- Rocky Mountain
- All Peoples
- Spirit of Life
- Two Mesas
- Mountain Light
- Trailhead
- Common Flame
- Beacon
These themes connect directly to our mission of nurturing religious community and to the “nested bowls” we created as a congregation to guide our faith exploration. While these names give us strong material to work with, they also raise important questions we need to explore together:
- How well do these names represent our principles, mission, and values?
- Do they distinguish us as a Unitarian Universalist congregation in the larger community?
- How should we address our mixed feelings about religious language?
- What message will this name give to people seeking a spiritual home?
Leadership of the Board and Ministerial Teams are in agreement that:
- Our future name should stand strong on its own, not rely on an acronym.
- It should welcome current members and warmly invite newcomers through our doors.
- We must take the time needed for clarity, without exhausting the community or rushing toward a decision.
In order to move forward, we will hold:
- Community Conversations: We’ll gather to reflect on these questions, build on the work we’ve already done, and refine our vision for what the name should express. Dates are to be determined; stay tuned for more info!
- Congregational Meeting: This will be a check-in on The Power of Our Name. The Racial Justice Team will also share updates from the history project during the meeting. A final vote will be postponed until after the holidays, allowing time for deeper discernment. The Fall Congregational Meeting will be held on Sunday, November 9.
The Power of Our Name: Qualifying Rounds
Now that our congregation has voted to change our name, submitted many wonderful new name ideas, and formed a naming committee, the next step is to narrow down the list of potential names for our church through qualifying rounds.
After service on Sunday, August 17 and Sunday, August 24, we will participate in this next step. The purpose of this step is to get member input as we narrow down the list of names put forth by members of our congregation. Members are welcome to either participate in-person, through dot voting,* or through voting in the online survey.
*What is dot voting? If you’re a member of the church and you’d like to participate in dot voting, you will receive a slip with four (4) dot stickers. You’ll also receive a numbered list of names to vote on. These are the names that remain after our naming committee has carefully cross-checked each name submission against our naming guidelines and compatibility. In the south commons, you’ll find each name on your list, printed on a poster, with its corresponding number. Place your dots on the poster(s) displaying the name or names that your love. All four dots can be placed on one poster if you decide that’s your favorite.
Dot-voting participants are also encouraged to write their own thoughts and opinions on the post-it notes provided at the tables. When pondering each of the name options:
- Focus on the feelings, images, or emotions that each name evokes in you. Things like: alignment with our values, our mission, spiritual elements, and UU elements.
- Consider pros and cons for each name.
- Talk with others and capture key comments on post-its, if desired.
- Be sure your individual likes, dislikes, joys, and concerns are written on post-it notes.
To simplify this process of considering what our new name should be, the words “church” or “congregation” have intentionally been left off. In these first qualifying rounds, we wanted to focus on the name without complicating your decision or influencing your vote due to a preference for one over the other. Please know, the final name will include “Unitarian Universalist”, either as an extension of the name itself or as a tagline (i.e. NAME: A Unitarian Universalist Church/Congregation).
Members who would like more time to contemplate each name in our qualifying rounds are encouraged to participate in the process online. Please use the button below to use fill out the digital form.
Qualifying Rounds Name List:
| 1. All Peoples |
| 2. All Welcome |
| 3. Aspire |
| 4. Beacon |
| 5. Beloved |
| 6. Beloved Souls |
| 7. Bridges of Compassion |
| 8. Common Flame |
| 9. Cottonwood |
| 10. Covenantal |
| 11. Doors Open |
| 12. Ember |
| 13. Embracing Souls |
| 14. Encompassing |
| 15. Equal Heart |
| 16. Faith |
| 17. Harvest |
| 18. Journey |
| 19. Living Tradition |
| 20. Love at The Center |
| 21. Mountain Light |
| 22. Open Arms |
| 23. Open Circle |
| 24. Open Heart |
| 25. Peace |
| 26. Prospect |
| 27. Rocky Mountain |
| 28. Sacred Flame |
| 29. Sacred Grove |
| 30. Spirit of Life |
| 31. Standing Oaks |
| 32. Summit |
| 33. Summit Sanctuary |
| 34. Table Mountain |
| 35. Tapestry |
| 36. The Grove |
| 37. Threshold |
| 38. Trailhead |
| 39. Turning Light |
| 40. Two Mesas |
| 41. Welcoming Circle |
| 42. Western Flame |
Choosing Our New Name
The congregation has voted to choose a new name. The following outline includes major themes and events that will be scheduled from June through October/November of 2025:
Creating a Naming Committee
This process will be guided by established lay leaders on the Board and Shared Mission Team, but will largely be led by our members. If you are interested in joining this committee, please read the expectations and requirements. You can then submit a statement of interest to the BOT for consideration. Please include what interests you about being on the committee, and what gifts you bring to the team.
Welcoming Name Submissions
June will be a month of both celebration and creativity. We will invite individuals to submit their name ideas, both electronically and in-person, while also celebrating all that JUC means to us. What words come to mind when you think of our Beloved Community? What images or metaphors would you use to describe what this place means to you?
Offering Rank Choice Voting to Members
After name submissions have been collected, our members will be provided the opportunity to view the list and vote on their favorites. This process is intended to generate excitement about all the possibilities, providing you the opportunity to make known what you like best.
Exploring Names Through Community Conversations
The top 5 favorite names will be presented to members in a community forum, where members of the Naming Committee and Board will facilitate small group discussions for each participant to share what they like and do not like about each proposed name. Data from these discussions will be used by the Naming Committee to narrow down the choices for the Board to vote on and present to members at the Fall Congregational Meeting.
Voting for Our Name at the Fall Congregational Meeting
With mid-October to early November as our target date range, the Board of Trustees will host a Congregational Meeting in partnership with the Naming Committee to share the results of this process. Members will be provided the opportunity to vote on the name that you, our Beloved Community, worked together to create.
This process will be adjusted as needed as we move forward together, allowing us to adapt to the needs of our congregation by adding additional workshops or discussions as needed.
Requirements for The Power of Our Name Naming Committee
Members interested in being on the Naming Committee are asked to submit a statement of interest (100-300 words) to the Board of Trustees, answering the following questions:
- Describe your interest and desire to be a part of the Naming Committee.
- What perspectives, gifts, skills, or talents will you bring to the team?
Criteria for submitted interest:
- Must be a Member (6+ months)
- Agreement to the following expectations:
Expectations
- Must be able to work collaboratively with a group of other members
- Must uphold the Covenant of Respectful Relationships
- Must be available through the summer
- There will be more intentional work during transitions in the process, currently scheduled over the weeks of June 30th, July 28th and August 4th, however, exact dates TBD. Work may be planned to be done both remotely and in person, depending on the project.
- Ability to support and respect different opinions and ideas
- Ability to dedicate 2-5 hours per month
- Interest and ability to join virtual Zoom calls
- OPTIONAL: Interest in facilitating small group discussions
Frequently Asked Questions
The JUC Board of Trustees has encountered several frequently asked questions throughout The Power of Our Name process so far. They have compiled a list of these questions, and thoughtfully answered each of them. You can view this list of questions and answers by visiting the link below.
October 13, 2024:
The Process Plan
November 25, 2024:
Survey Results
The congregation at Jefferson Unitarian Church was provided an opportunity to express where they stood in support or opposition towards choosing a new name during the Fall 2024 Congregational Meeting [October 13, 2024]. Board Chair, Steven DeCaluwe posed the question, “if we were starting anew in creating a church today, would we choose “Jefferson Unitarian Church” to identify who we are and what we stand for?” While leadership of the church, both staff and board, are in support of a past BOT decision to proceed with a name change, they feel it is important to honor our Democratic heritage and create a process that calls us together to connect with something bigger. For this, this survey was provided as a means to gather important data about where we stand as a community. This marks the first of many opportunities for our congregation to deepen their curiosity about how a new name would support the growth of our Beloved Community. Looking at the graph below, you are invited to reflect on this with our values in mind: openness to awe, wholeheartedness, compassion, joy, integrity, and equity & inclusion. Connecting with our mission to nurture religious community in which we connect authentically, deepen spiritually, serve respectfully, and love radically, we encourage you to reflect on the following:
● Where do you fall on this scale, if you did not have the chance to submit a response?
● What, if anything, would you want to know about the viewpoints of another position?
● In what ways could you see yourself honoring our mission through this process of discussing who WE are becoming and how a new name could represent this future?
● What challenges come up for you in this?
| Scale (5=Support, 1= Oppose) | Number of Responses | Percentage |
| 5 | 69 | 29% |
| 4 | 39 | 17% |
| 3 | 62 | 26% |
| 2 | 29 | 12% |
| 1 | 37 | 16% |
| Total | 236 | 100% |
The responses cover various perspectives on changing the organization’s name, with mentions of historical significance, neutrality, and identity concerns. The analysis reveals five main themes, which encapsulate the main areas of focus and concern expressed by respondents:
- Historical Perspective on Jefferson: Words like “Thomas,” “Jefferson,” “people,” and “change” suggest that some respondents discuss Jefferson’s legacy, focusing on his historical significance and character.
- Values and Identity: This theme includes terms like “values,” “congregation,” “church,” and “anti.” It suggests a focus on aligning the church’s values with modern perspectives and possibly opposition to change based on identity concerns.
- Community and Belonging: Words like “community,” “unitarian,” “universalist,” and “important” indicate discussions about the importance of community, inclusivity, and how the name reflects shared values.
- Understanding and Support for Change: This theme includes terms like “understand,” “support,” and “change,” highlighting discussions around clarity, rationale, and readiness for change.
- Financial and Practical Considerations: The presence of “financial,” “values,” and “world” suggests concerns over the financial or practical impacts of a name change.
Based on the previously identified themes presented within the survey responses, below is a comparison of the opinions supporting and opposing choosing a new name for Jefferson Unitarian Church:
- Historical Perspective on Jefferson
- Support: Some respondents view the name change as necessary to distance the organization from Jefferson, citing his history of slaveholding and other actions viewed as inconsistent with modern ethical values. They argue that this change would show alignment with inclusivity and social progress.
- Oppose: Those against the change emphasize Jefferson’s contributions to principles like religious freedom and enlightenment values. They see his legacy as an asset that reflects open-mindedness, and removing his name might be seen as an erasure of valuable historical identity.
- Values and Identity
- Support: Supporters argue that the name should better reflect the congregation’s current values and commitment to inclusivity and social justice. They feel that a name change would signal a step toward aligning with Unitarian Universalist (UU) principles in a way that feels welcoming to all.
- Oppose: Opponents often feel the current name already encompasses UU values and changing it may seem superficial or even divisive. They believe identity shouldn’t hinge on distancing from historical figures and worry that such a change could lead to an overemphasis on rebranding rather than on core mission work.
- Community and Belonging
- Support: Supporters highlight that a name change could foster a stronger sense of community by making the organization more approachable and inviting, especially to those who may feel alienated by historical associations.
- Oppose: Opponents express concerns that changing the name could disrupt a sense of continuity and community identity. For those who feel rooted in the church’s traditions, the current name provides a stable link to a shared history that they believe contributes to community cohesion.
- Understanding and Support for Change
- Support: Supporters typically express that they understand and support the rationale for change. They feel the shift could embody progress and are optimistic about the church aligning more visibly with UU values. They view the change as an opportunity for growth and adaptation to contemporary societal values.
- Oppose: Opponents indicate confusion or lack of understanding about why a change is necessary, questioning the benefits versus the challenges it may bring. They feel the reasoning for change lacks clear, compelling justification and that it may introduce unnecessary disruption.
- Financial and Practical Considerations
- Support: Some supporters are willing to accept the potential financial and logistical costs, viewing the change as a worthwhile investment in the church’s future inclusivity and relevance.
- Oppose: Opponents frequently cite financial concerns, suggesting that funds might be better allocated to direct mission activities rather than rebranding. They feel that the practical drawbacks, such as costs and administrative changes, outweigh the benefits of a name change.
In summary, those in favor see the name change as a meaningful step toward inclusivity, modern values, and alignment with the UU mission. In contrast, those against it are more focused on preserving historical identity, continuity, and the practical costs, expressing that these aspects are integral to the congregation’s strength and stability.
Interpreting the importance of a name change through an anti-racist lens brings into focus the role of historical symbols in perpetuating or dismantling systems of oppression. A name tied to historical figures like Thomas Jefferson, who, despite his contributions to democratic ideals, was also a slaveholder, poses complex challenges for organizations committed to inclusivity and anti-racism. The following provides an analysis of The Power of Our Name through the lens of an Anti-Racist Faith Organization.
- Acknowledging Historical Context and Power Dynamics
- Names that honor individuals involved in oppressive systems, like slavery, can unintentionally uphold the values or hierarchies those figures once represented. For some members, retaining Jefferson’s name may imply an endorsement of his legacy without grappling with the full scope of his actions. Dismantling systems of oppression involves critically examining whom we honor and why, especially when those individuals represent historical injustices that continue to shape present-day power dynamics.
- Creating Inclusive Spaces
- An anti-racist approach prioritizes creating environments where everyone, particularly marginalized and historically excluded communities, feels a sense of belonging and respect. Keeping the name of someone associated with oppression can act as a barrier to inclusivity, making it harder for individuals, especially Black members and others affected by systemic racism, to feel fully welcomed. Changing the name could signify an active commitment to inclusivity, removing implicit associations with exclusionary practices or histories.
- Aligning Organizational Values with Anti-Racist Principles
- For organizations committed to dismantling oppression, it’s essential to continually align practices, including symbolism and representation, with anti-racist principles. Changing the name could be seen as a step toward aligning more authentically with the values of Unitarian Universalism, which emphasizes equity, justice, and anti-oppression. By choosing a name unburdened by historical injustices, the organization can reinforce a clear, values-based identity.
- Addressing Potential Resistance and Discomfort as Part of Anti-Racist Work
- Anti-racist work often involves navigating discomfort and resistance as people confront historical legacies and their implications. Opposition to a name change may stem partly from a desire to avoid uncomfortable truths about historical figures. However, addressing these discomforts head-on is part of the process of dismantling oppression, as it invites all members to engage in critical reflection and understanding. This engagement can strengthen the community’s commitment to justice and equity.
- Setting a Precedent for Accountability
- Changing the name is not just symbolic; it demonstrates an active willingness to hold the organization accountable to evolving values and moral understandings. This move signals to both current and future members that the organization prioritizes actions that support an anti-racist culture, even if those actions require re-evaluating long-standing traditions.
In summary, through an anti-racist lens, a name change could represent a powerful opportunity to confront and dismantle lingering vestiges of oppression. It allows the organization to actively redefine its identity in a way that rejects historical inequities and better embodies a commitment to inclusion, justice, and the dismantling of oppressive systems.
Through a marketing and branding lens, a name change can be a powerful strategy to support the congregation’s long-term growth by aligning its identity with the values and expectations of a broader, more diverse audience. Here’s why considering a name change could enhance the congregation’s growth potential:
- Brand Relevance and Modern Appeal
- A name that resonates with contemporary values can make the organization more relevant to potential members, especially younger generations who prioritize inclusivity, social justice, and anti-oppression. As societal values evolve, people increasingly seek organizations whose names and symbols reflect progressive values. A name change that communicates the congregation’s commitment to these ideals could appeal to those who are looking for a spiritually welcoming, justice-oriented community.
- Differentiation in a Competitive Landscape
- Branding is about setting your organization apart. By choosing a name that reflects Unitarian Universalist values without historical associations that may be divisive, the congregation could differentiate itself from other churches or spiritual communities. A clear, inclusive name would create a unique brand identity, positioning the organization as an inclusive spiritual community distinct from traditional, more conservative religious groups.
- Building Trust and Attracting New Members
- Names carry connotations and can influence first impressions. A name associated with figures like Jefferson might alienate prospective members who see it as contradictory to anti-racist and inclusive values. Changing the name can serve as a fresh, welcoming invitation, signaling to newcomers that the congregation is a place where everyone’s values, background, and beliefs are genuinely respected. This builds trust with prospective members, especially those from diverse or marginalized backgrounds.
- Alignment with Core Values for Brand Authenticity
- Successful brands are consistent and authentic. When an organization’s name aligns with its core values, it strengthens brand authenticity, making it easier for both current and prospective members to understand and trust the congregation’s mission. A name that fully aligns with the congregation’s inclusive, justice-focused values reinforces its brand promise and cultivates a stronger emotional connection with members, fostering loyalty and a sense of shared purpose.
- Future-Proofing for Changing Demographics
- As the congregation’s community and demographics evolve, the organization’s brand needs to resonate with future generations. Choosing a name that avoids the complexities of historical figures ensures that it remains relevant and widely appealing over the long term. This future-focused branding decision can create a foundation for sustained growth, attracting diverse age groups and backgrounds, and building a congregation that reflects the diversity of the community.
- Public Relations and Media Appeal
- A name change rooted in inclusivity and progressiveness can also generate positive attention in the community and media. This step could be a powerful public relations opportunity, providing a story of transformation and commitment to justice. A rebrand can capture the attention of local news, social media, and word-of-mouth marketing, enhancing visibility and making the congregation top-of-mind for people searching for a welcoming spiritual community.
In sum, a name change can help future-proof the congregation’s brand, aligning it with contemporary values, enhancing authenticity, and positioning the organization for growth. By embracing a name that better reflects its inclusive mission, the congregation can strengthen its appeal to current and future members who seek a community committed to social justice, inclusivity, and spiritual growth. This strategic shift could serve as a catalyst for long-term growth, relevance, and community impact.
In the context of a political landscape increasingly influenced by a White Christian Nationalist agenda, the importance of standing up for justice, equity, and inclusion is critical. Such an agenda often emphasizes a narrow definition of American identity, often excluding marginalized communities and imposing restrictions that threaten the rights and well-being of many. For communities committed to Unitarian Universalist principles—and indeed, for any group dedicated to inclusion and justice—this is a crucial moment to affirm and amplify our commitments.
Here’s why standing up for these values is essential:
- Protecting Vulnerable Communities
- Policies rooted in White Christian nationalism often translate into legislation that directly affects marginalized groups, including Black and Indigenous communities, immigrants, LGBTQ+ individuals, women, and religious minorities. Standing up for justice and equity means actively supporting policies and initiatives that protect these groups from harm and push back against any attempt to marginalize them further. It is a call to actively defend the rights, dignity, and well-being of those most at risk.
- Defending Religious Freedom and Pluralism
- White Christian nationalism often seeks to impose a singular religious and cultural narrative, undermining the core American principles of religious freedom and pluralism. This poses a direct threat to the diversity of faith traditions and beliefs that enrich the United States. Defending an inclusive society means affirming the rights of all to worship, express, and live their beliefs without fear of oppression or erasure, reinforcing the true spirit of religious freedom.
- Building Inclusive Communities as Models of Justice
- Faith communities, nonprofits, and grassroots organizations have the opportunity to model inclusion, justice, and equity, offering an alternative vision to that of exclusionary nationalism. These communities can be sanctuaries of support, where people find refuge, solidarity, and empowerment. By being actively inclusive and supportive, communities create spaces where those marginalized by dominant political and social narratives can thrive and be heard.
- Resisting Regressive Social Policies
- Nationalist agendas frequently result in the rollback of civil rights, such as reproductive rights, voting rights, LGBTQ+ protections, and racial justice initiatives. A commitment to justice requires mobilizing to protect these hard-won rights and ensure they remain accessible to all. Opposing regressive policies and championing legislation that promotes equity is crucial to advancing a more just and fair society.
- Educating and Mobilizing for Systemic Change
- Standing up for justice isn’t only about resistance; it’s about fostering a deeper understanding of the systems of oppression that exist and mobilizing for lasting change. Education on the history and realities of racial, social, and economic injustice can empower individuals to become more effective allies. Building coalitions, promoting civic engagement, and equipping individuals with the knowledge to advocate for equitable policies are all essential to countering an exclusionary agenda.
- Inspiring Hope and Resilience
- In challenging times, communities that boldly stand for justice inspire hope and resilience among those who feel disempowered. By visibly committing to equity and inclusion, these communities remind marginalized groups that they are not alone, fostering a collective resilience that can withstand political and social adversity. This dedication to justice is a beacon that can motivate others to engage in the fight for equity.
- Strengthening Moral Integrity and Accountability
- Standing up for justice, equity, and inclusion also calls for moral accountability—recognizing that silence or passivity in the face of oppression can be seen as complicity. This moment invites organizations to live their values boldly, holding themselves and their members accountable to these principles. Aligning actions with these commitments solidifies an organization’s moral integrity and builds a foundation of trust with members and allies.
In a political environment where exclusionary agendas are on the rise, standing up for justice, equity, and inclusion is not only a moral imperative but a strategic necessity. It reinforces the values that define an inclusive, resilient society and helps build a future where all individuals can live with dignity, opportunity, and respect.
The decision to rename our congregation is not one that church leadership is taking lightly. While some feel it should be done despite any opposition, others say it’s not worth our time and resources. While others still feel it is a disservice to our legacy and who we are. Despite where you find yourself, this is truly an opportunity for us all to invite in other perspectives as we engage in a true definition of “community,” fellowship among others of like-mind who also have differences. We are a microcosm of the world and in it we get to challenge the ways in which we operate and show up by opening up to possibilities rather than shutting them out. We will decide how we move forward together, but it will take a commitment to connecting with new people, new ideas, and new perspectives in order to elevate our decision-making power. You are encouraged to participate at the level you feel called and capable, your insights are important and you are encouraged to hold the same sentiment for your JUC neighbors as we continue to grow through this together.